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Publication|Videos|January 2, 2024
How BD and Marketing Can Collaborate to Create a Compelling Trade Show Strategy
Author(s)SCORR Marketing
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- Trade show booths and activities need to be integrated into the overall marketing strategy and need to tell a compelling story.
- Planning ahead is essential for trade shows; you cannot simply show up and expect results.
- BD and marketing teams need to combine their efforts for the best possible outcome.
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