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© 2021 MJH Life Sciences™ and Pharmaceutical Technology. All rights reserved.
Anton Gueth is the director of alliance management at Eli Lilly & Company, Lilly Corporate Center, Indianapolis, IN 46285, tel. 317.276.2000.
October 02, 2001
The author proposes a strategy for achieving a successful partnership with Big Pharma on the basis of forming a relationship with the company, deliberately managing the alliance, and clearly defining roles and responsibilities.