Patheon Unveils New Brand Identity

Contract service provider Patheon announced a new brand identity, “A Healthier World. Delivered.” on Sept. 28, 2015. The new brand positioning reflects “the company’s leadership position in the pharmaceutical services industry, and the difference it makes in the lives of patients,” according to a press statement.

The branding elements include a creative visual system, an updated logo, and company tag line that is meant to reflect the company’s commitment to working closely with clients to help them find solutions to some of their greatest formulation development and manufacturing challenges, the company reports.

According to the company press release, the visual of a working hand represents the Patheon employees who make and deliver life-changing medicines to patients, captures trust and partnership, and insights gained through years of experience and the highest level of expertise to efficiently deliver better performance, care and quality.

A redesigned website has been launched as part of the rebranding.

Source: Patheon